Company Profile

Company

GLORYING
2030

Management philosophy

～Customer-oriented, kind and courteous～

Action policy

HGSS
[Honesty, Safety, Smile, Speed] Hanamaki Onsen Guest
Satisfaction Standards

Company Profile
Hanamaki Onsen History
Hanamaki Onsen History
Facility introduction

Image: Exterior

Trade name	Hanamaki Onsen Co., Ltd.
Representative Director and President	Toshiya Tanabe
location	〒025-0304 125, Yumoto Lot 1, Hanamaki City, Iwate Prefecture
phone	0198-37-2242 (General Affairs Division)
FAX	+81-198-27-2911
Founding	November 27, 1929
capital	50 million yen
series	Kokusai Kogyo Group
employee	300 people

Business line

Hot spring inn business
hotel management
Hot spring bath business
Restaurant business

Main business

01 Hot spring hotel and inn management Kashoen, Hotel Koyokan, Hotel Hanamaki, Hotel Senshukaku
02 Restaurant management: Café de Kura
03Others : Rose garden, hot spring bakery, rental store (Hanamaki City), etc.

(As of April 1, 2020)

History

View from Mt. Manju
Panoramic view at the time (1928)

Image: Panoramic view of the time seen from Mt. Manju in 1929

Kunio Kindaichi, the founder of Hanamaki Onsen, opened the resort in August 1920, drawing hot water from the hot springs, on a far grander scale than his original plan of ``building a resort area in Hanamaki comparable to Takarazuka.'' I did.
In addition to the first inn, Hanamorikan, Shounkaku, Koyokan, Horaikan, and Senshukaku inns, there are now defunct rental villas, public halls, playgrounds, zoos, tennis courts, pools, and Japan. Equipped with the first night ski resort, it has developed into a comprehensive leisure land.

Current panoramic view
of Hanamaki Onsen

Image: Current Hanamaki Onsen panoramic view

Established Hanamaki Onsen Co., Ltd. in 1928. In the same year, Hanamaki Onsen received 2 million votes in the ``Japan's New Eight Views'' popularity poll sponsored by Osaka Mainichi Shimbun and Tokyo Nichiichi Shimbun. Just four years after opening, it became number one in the country and became well known throughout the country.
Currently, Hanamaki Onsen operates four hotels and inns, each with a different style. The three hotels are connected by a passageway, and guests can freely enjoy visiting the hot springs and enjoying the public facilities at each hotel.

Many literary figures
visited Hanamaki Onsen,
There are many poems and
poems written in praise
of the wonderful scenery.

Onodukara
Naru yamaHagi ya
Deyu no niwa

Shimizu Inhabitant Fish (1894-1936)

Born in Towa-cho, Iwate Prefecture. In 1930, he won first place in a contest sponsored by the Tokyo Nichi-Nichi Shimbun, which called for haiku submissions for Japan's new famous spot, ``Hanamaki Onsen.''

photo book

Image: Photobook

A ``photo book'' that remembers the time when Hanamaki Onsen was founded.
Precious photographs taken in the early Showa era show the charm of the various facilities that cannot be seen today, such as the zoo and tennis courts, as well as the bustle of the people. Hanamaki Onsen has continued to heal many people for a long time.
Take a time trip to the starting point of a major resort facility.

Hanamaki Onsen History

SINCE
1927 to 1944
SINCE
1945 to 1960
SINCE
1961 to 1980
SINCE
1981 to 2000
SINCE
2001 to 2024

SINCE 1927 to 1944

1927	Founded by Hanamaki Onsen Co., Ltd. Hanamaki Onsen won the highest score in the hot spring category of the “New Eight Views of Japan” popularity poll
1928	1st Northern Japan Tennis Tournament (Hanamaki Onsen Court)
1929	1st Northern Japan Table Tennis Tournament (Individual/Team Tournament Lecture Hall Court) “Hanamaki Onsen News” first issue published (7/15)
1930	Establishment of Hanamaki Onsen Founding Monument (Hanamaki Onsen Magazine) Voting for the 16 Best Hot Springs in Japan sponsored by Kokumin Shimbun (3/5) 1st Place: Hakone Onsen 1,204,378 votes 2nd Place: Hanamaki Onsen 897,862 votes Hanamaki Onsen Promotional Film Production Film Tohoku Kouta ``Sansa Shigure or Kayano no Ame?'' Location adventure
1931	Hanamaki Onsen Kouta (composed by Shinpei Nakayama, released by Victor Records) Opening of Hanamaki Onsen Botanical Garden
1932	Hanamaki Onsen “Sangaku Club” established
1933	Hanamaki Onsen designated as a scenic spot for cherry blossoms (Ministry of Railways)
1934	New pool installed (September)
1935	Radios installed in each inn and telephones installed in Hanamorikan guest rooms.
1936	Opening of Hanamaki Onsen Shooting Range [Clay Shooting (currently Kashoen)] Establishment of Schanze (ski jumping hill) (December)

1937	Schanze (ski jumping hill) equipment (January)
1938 (Showa 13)	Construction of 9 holes of Hanamaki Onsen Golf Course
1939	Accommodation of His Royal Highness Prince Asakanomiya Hatohiko and Queen Tanshi (7/2) Accommodation of Her Imperial Highness Princess Teruko Terumiya (10/17)
1940	Public phone installed on the premises
1941	Poultry and pig farm expansion
1942	Three employee groups conducted a training march on Iwate mountain climbing to improve physical strength.
Showa 18 (1943)	Changed the trade name of Hanamaki Onsen Co., Ltd. to Hanamaki Electric Railway Co., Ltd.
1944	Air raid shelter construction work (Shounkaku and 2 other locations)

SINCE 1945 to 1960

1945	All Hanamaki Onsen inn facilities are requisitioned by the U.S. Occupation Forces.
1946	All facilities closed
1947	Withdrawn for transfer to U.S. Occupation Forces Unit 511 construction unit (2/28) After receiving the return of all the inns and other facilities lent to the Occupation Forces by the prefecture (3/15), we immediately began restoring the inns. Senshukaku operations resumed (5/3), Hanamorikan operations resumed (6/11)
1948	Shounkaku business resumes (5/10)
1949 (Showa 24)	Senshukaku is reacquired as a family quarters for the U.S. Occupation Forces. Restoration work on Horaikan is completed and opened as Senshukaku New Wing (formerly Aobakan) (October 20)
1950 (Showa 25)	“Momiyokan” new building opens
1951	His Imperial Highness the Crown Prince travels to the Tohoku region and stays at Shounkaku Annex (10/26)
1952	All Japan Student Ski Championships held at Hanamaki Onsen Ski Resort after Senshukaku was requisitioned by the Occupation Forces His Imperial Highness Prince Takamatsu stayed at Shounkaku (1/18-20)
1953	Change of company name and name changed to Hanamaki Onsen Co., Ltd. (6/29) Planted 2,000 Japanese pine trees and 2,000 cedar trees on Mt. Manju

1954	His Imperial Highness Prince Mikasa stays at Shounkaku (9/15)
1955	The eve of the 1st Miyazawa Kenji Festival (at the southern slope of the rose garden)
1956	TV installation (2 in Shōunkaku, 1 each in other buildings)
1957	Hanamaki Onsen Co., Ltd. 30th Anniversary Ceremony (11/28)
1958	Started maintenance of rose garden
1959	Hanamaki Onsen's first color postcards on sale (50 yen per set)
1960	"Hanamaki Onsen Rose Garden" opened (800 roses of 200 types of southern slope flower beds)

SINCE 1961 to 1980

1961	New water treatment plant construction (water intake, sedimentation, filtration, water distribution equipment) (September) Major renovation of the Shounkaku Annex Their Majesties the Emperor and Empress stayed at Shounkaku on their way back from the Akita National Athletic Meet.
1962	Hanamaki Onsen Dam completed
1963	"Hanamaki Onsen Employees Union" launched
1964	"Kashoen" opening (5/8)
1965	Boating area opens (100 yen per boat per hour) Fishing pond (150 yen per person, bait 20 yen) (6/8)
1966	Over 200,000 annual hot spring users
1967	Newly established Onsen station information center/hire office
1968	Opening of Rose Garden Beer Garden (7/24) 1st in-house cultural festival held (11/3)
1969	New indoor parking lot established (10/15)
1970	Mr. Kenji Osano, owner of Kokusai Kogyo, comes to the prefecture and announces the management of Hanamaki Onsen Co., Ltd. and Hanamaki Electric Railway Co., Ltd. (5/6) Hanamaki Onsen Co., Ltd. and Hanamaki Electric Railway Co., Ltd. join the Kokusai Kogyo Group (5/27) Their Majesties the Emperor and Empress stayed at Kashoen (10/13)…Walked along the promenade of Kamabuchi Park

1971	Expansion of Senshukaku public bath
1972	"Kashoen" multipurpose hall newly established (12/20)
1973	Hotel Hanamaki groundbreaking ceremony (1/10) Their Imperial Highnesses Prince and Princess Hitachi take a lunch break at Kashoen “28th National Skating Tournament” (1/26) His Imperial Highness Prince Takamatsu takes a lunch break at Kashoen Garden, inaugurates the ``Hanushikai'' cherry blossom festival, holds a rose festival.
1974	“Hotel Hanamaki” opens (5/15) Their Majesties the Emperor and Empress stay at Kashoen for the 25th National Tree Planting Festival (5/19) Photo exhibition commemorating the 50th anniversary of Hanamaki Onsen (6/29-30) Rose garden expansion (9/15) His Imperial Highness Prince Hiroshi stayed at Senshukaku on a school trip to Gakushuin Junior High School (9/30)
1975	Their Imperial Highnesses Prince and Princess Hitachi stay overnight at Kashoen “17th Natural Park Tournament” (8/2) Computer introduction at head office (11/15)
1976	His Imperial Highness Prince Takamatsu stays at Kashoen (11/2)
1977	Film “Melody of the Four Seasons” completed [50th anniversary commemoration of Hanamaki Onsen Co., Ltd. Produced by Chunichi Eigasha]
1979	“Hotel Koyokan” opens (6/16) New construction of Shuzokan
1980	His Imperial Highness Prince Reimiya Fumihito stayed at Hotel Hanamaki on a school trip to Gakushuin Junior High School (9/29)

SINCE 1981 to 2000

1981	Hotel Koyokan BCS Award (Building Industry Association Award)
1982	The 1st “Horsetail Club” held
1983	Opening of soba restaurant “Iseya” (April) New construction of the tea room “Hinhai-an” (May)
1984	Their Imperial Highnesses the Crown Prince and Princess take a lunch break at Kashoen at the 8th National Tree Festival (10/13) 1st Summer Dance (Hanamaki Onsen Wakatokai)
1985	Donation of 150 million yen for Shin-Hanamaki Station construction costs (2/1) “Hotel Senshukaku” opens (3/8)
1986	Company owner Kenji Osano passes away at age 69 (10/27) Hanamaki Onsen dominates the top list of "JTB Top 10 Inns with Good Service in Tohoku 6 Prefectures" (1st place : Hotel Senshukaku, 2nd place: Hotel Hanamaki, 3rd place: Kashoen, 4th place : Hotel Koyokan)
1987	“Café de Kura” opens (December)
1988	Erecting a bust of Kenji Osano (7/6)
1989	Kashoen received a special award for being selected as one of the 100 hotels and inns selected by professionals for 15 consecutive years.
1990	Hotel Senshukaku(Oct. 7-8) 10th National Convention of the Japan Rose Association (Foundation)

1991	Introduced a computer-based reservation management system (6/20)
1992	Rose garden and central viewing seats installed (June)
1993	8th National Cultural Festival Iwate '93 (10/8-18) Held at Hanamaki Onsen Lunch break at Hotel Senshukaku"Prosper" for the Crown Prince and Princess (10/9) Marumo Yoshida Shoten Co., Ltd. changed its name to Hanamaki Onsen Shoji Co., Ltd.
1994	International phone lines installed in all guest rooms (June)
1995	"S&D Studio" opened (7/1) “Bridal Salon” opened (10/1) Start of hot spring excavation work (on Kashoen grounds) (10/16)
1996	Source "Taigawa no Yu" excavated and supplied to Kashoen (excavation depth 1,230m, spring temperature 58℃, hot water flow 100 liters/min) (November) Two varieties, ``Hot Hanamaki'' and ``Hot Springs,'' have been registered as new varieties by the Japan Rose Society.
1997	"Hotel Koyokan" Open-air bath (male/female) newly established (8/31) 1st prize in the 16th Japan Rose Society National Competition “Hot Hanamaki” in the tassel blooming Saegusa category (August)
1998	(Foundation) 17th Japan Rose Association National Tournament “Hot Hanamaki” 2nd consecutive victory in the tassel blooming Saegusa category (10/31-11/1) "Hot Hayama" has been registered as a new variety by the Japan Rose Association.
1999	“Rose Chapel” opens (5/13) “Kashoen” completely new construction opens (6/26) Their Royal Highnesses the Crown Prince and Princess stay at Kashoen (7/31-8/1) Erection of haiku monuments and poem monuments; construction of Hanamaki Onsen monument tour course (November)
2000	Kashoen nominated for “8th Japan Hot Spring Ryokan Award” (TBS Broadcast)

SINCE 2001 to 2024

2001	Kashoen won the 2000 JTB Service Best Inn/Hotel Award (6/6) Kashoen won the 2001 42nd Building Industry Association Award (BCS Award) (11/14) 7th Ihatov Ladies Ekiden Hanamaki Onsen Rose Ladies A Team wins for the first time (October)
2002	Illuminations in the park (December to winter) Hanamaki Onsen new computer system introduced
2003	Introduction of new personnel system (6/1)
2004	Installed slopes at the entrances of three hotels to make them barrier-free (May)
2005	Bedrock bath “Sainte Pierre” opens (8/12)
2006	AED (automated external defibrillator) installation (5/1)
2007	Hanamaki Onsen Co., Ltd. 80th Anniversary Public Special Lecture (11/16) Two varieties, ``Hanamaki Bijin 80'' and ``Hanamaki Otome 80,'' were registered as new varieties by the Japan Rose Society.
2008 (Heisei 20)	The 1st Autumn Rose Festival (9/27-10/19) Hotel Senshukaku received the Minister of Health, Labor and Welfare Award from the Japan Food Hygiene Association (10/24)
2009	Accepted 2 female students from Taiwan as trainees (6 months from 12/16) “Hanamaki Onsen History Photo Gallery” held at Hotel Koyokan
2010 (Heisei 210)	"Hotel Hanamaki" New open-air bath installed in the large bath (3/4) Donated 1 million yen for the construction of the Buddha statue of Chuson-ji Main Hall (May) Kashoen was ranked 1st in the country in the mid-sized inn category of “2009 Best Service Inns/Hotels” by JTB Accommodation Survey (6/3) "Cocktail Rose" has been registered as a new variety by the Japan Rose Society.

2011	Accepting victims of the Great East Japan Earthquake (total of 16,000 people) Until temporary housing is completed, coastal evacuees were provided with free hot spring bathing and meals (by bus) from March 26th, and a total of 800 people used the facility from March 27th to May 31st. Free admission to the rose garden for those affected. Providing bathing services to the Self-Defense Forces working to restore disaster-stricken areas. Requesting various organizations to hold volunteer events while evacuees are staying (67 organizations supported from April 11th to July 9th). Provided futons to each evacuation center at the request of Hanamaki City Hall/20)
2012 (Heisei 24)	Obtained travel business license (class 2 travel business) and registered as "Iwate Hanamaki Travel Agency" (3/28)
2013	“Hotel Koyokan” has renovated the entire 5th floor to Western-style rooms and reopened (4/14) "Hotel Senshukaku" 2nd floor "Shirakaba" has been renovated into a restaurant and reopened (4/20) Kashoen won the top award for the third time in the medium-sized category of JTB 2012 Best Service Inns and Hotels.
2014	“Hotel Koyokan” dining venue “Shochiku” renovated and opened (4/18) T point card system introduced (10/3)
2015	"Snow Park" opened (January) Newly established table tennis hall “SPA-TAKU PING PONG” (March) Projection mapping introduced at Hotel Hanamaki(April) Restaurant “Iseya” renewal (April) All-weather arcade newly established in “Rose Chapel” (August) "Happy Rose 88" was registered as a new variety by the Japan Rose Society (September) Hanamaki Onsen Co., Ltd. 88th anniversary (11/27)
2016	Renovated the connecting passageway between three hotels and named it “Rose Path” (1/28) Hanamaki Onsen official character “Fukuro” is born (3/3) Earthquake reinforcement work completed based on the Earthquake Retrofit Promotion Act (1/21 Hotel Koyokan, 3/31 Hotel Hanamaki) Newly established multipurpose hall “Kachofuugetsu” on the basement floor of Hotel Senshukaku(3/31) The restaurant on the second floor of Hotel Senshukaku was renovated and renamed "Rose Dining" and opened (4/1) Selected as “Lover’s Sanctuary Satellite” (4/1) Projection mapping introduced at Hotel Senshukaku(May) "Lover's Sanctuary Satellite" monument installed in front of the rose garden fountain (6/18) The Emperor and Empress stayed at Hotel Senshukaku for the 71st National Athletic Meet Kibosato Iwate National Athletic Meet (9/30, 10/1) Her Royal Highness Queen Mikasa Akiko stays at Kashoen (10/4) Her Imperial Highness Princess Hanako of Hitachi stayed at Kashoen (10/5) Her Royal Highness Princess Toshihito Nobuko stays at Kashoen (10/6) His Imperial Highness the Crown Prince stayed at Kashoen for the 16th National Sports Tournament for People with Disabilities at Kibosato Iwate (October 21 and 22) Hanamaki Onsen official character "Fukuro" entered the Yuru Chara Grand Prix 2016, voting results: 85th overall (2nd in Tohoku, 1st in Iwate Prefecture), 34th in the corporate category (1st in Tohoku, 1st in Iwate Prefecture) (11/6)
2017	Hotel Koyokan Shrine was renovated and renamed "Kouyoden" (1/19) "Hanamaki Onsen Kyowa-kai" was established (January 24) by reorganizing the Hanamaki Onsen Hiushi-kai, an organization of Hanamaki Onsen traders. Partial renovation of public baths in three hotels (March) Received the 2017 Iwate Prefecture Commerce, Industry and Tourism Industry Award (5/16) Completed painting of Hotel Hanamaki exterior wall (July) Prince Takamado and Her Imperial Highness Princess Norihito Hisako stayed at Kashoen for the 48th National Mom Volleyball Tournament (8/2) Birth of Hanamaki Onsen Rose Garden original variety “Miracle Rose 90” (10/1) Hanamaki Onsen official character “Fukuro” entered Yuruchara Grand Prix 2017, voting results 8th place in the corporate category (1st place in Tohoku) (11/19) Hanamaki Onsen Co., Ltd. 90th anniversary (11/27)
2018 (Heisei 30)	The buffet venue on the 2nd floor of Hotel Hanamaki was renovated and renamed "Sakura Dining" and opened (2/9) Hanamaki Onsen Former Shounkaku Annex was registered as the first registered tangible cultural property in Hanamaki City (3/27) Banquet rooms “Blanc Aile” and “Forest Terrace” renovated (April) Night Rose Garden OPEN (5/26) Sales of Hanamaki Onsen's new specialty "Hanamaki Onsen Anpan" begin (May) Tsuruha Drug Hanamaki Onsen store opens on the premises (opposite Hotel Hanamaki). Tsuruha Drug is the first in Japan to open a store on the premises of a lodging hot spring (12/14)
2019 (Heisei 31)	Newly opened restaurant “Ramen Bar” on the 2nd floor of Hotel Hanamaki(1/29) New single apartment “Maison Hanamaki (20 rooms in total)” with Wi-Fi in all rooms on site (2/5) Newly established dining hall “Fuji no Ma” on the basement floor of Hotel Senshukaku(3/20) Newly opened "Hot Spring Bakery" on the premises (4/16) The Hanamaki Onsen store on the premises was renovated into a "Nanbu Ironware Specialty Store" and newly opened (4/16) Hotel Senshukaku wall painting completed (April) Garden terrace newly opened at independent chapel (Hotel Senshukaku) (April)
Reiwa 1st year (2019/5/1~)	“STAY WEDDING” trademark registration (6/14) Sky terrace newly opened at Hotel Senshukaku Sky Restaurant “Prosper” (7/5) Birth of Credo, which shows the “way of mind” as an employee of Hanamaki Onsen Co., Ltd. (11/27)
Reiwa 2 (2020)	Rose Garden 60th Anniversary Garden New Opening (4/3) Newly opened "Footbath/Handbath" next to Hotel Senshukaku(4/15) Newly opened free fitness room exclusively for guests at Hotel Koyokan(6/1)
Reiwa 3 (2021)	To express our gratitude to Taiwan for its help during the Great East Japan Earthquake, we purchased 6 tons of Taiwanese pineapples and began serving them at buffet venues at three hotels (4/29) Hanamaki Onsen official online shop opened (6/8)
Reiwa 4 (2022)	Hotel Koyokan exterior wall painting work completed. Completion of exterior wall construction for 3 hotels over a period of 5 years and 3 months (April) New photo spot “Rose Fountain” established in the rose garden (5/28) Birth of Hanamaki Onsen Rose Garden's original variety "Heart Rose 95" (September) Birth of Hanamaki Onsen Rose Garden's original variety "Hanamaki Flare" (November) Hotel Senshukaku rooms 21 rooms reopened (November) Hanamaki Onsen Co., Ltd. 95th anniversary (11/27) “Hanamaki Onsen HIKARI Street” newly established on the premises (December) Hotel Senshukaku public bath (male/female) new Tsuboyu/Utaseyu (December) Reopening of 28 guest rooms at Hotel Hanamaki (December) Hotel Hanamaki B1F 4 private hot spring baths open (12/24) Reopening of 43 guest rooms at Hotel Koyokan (December) Hotel Koyokan bath (male/female) Tsuboyu/cool down terrace newly established (December) Kashoen exterior wall painting work completed (December) Kashoen 5-room hot spring semi-open-air bath newly installed (December)
Reiwa 5 (2023)	Kashoen 2-room hot spring open-air bath newly installed (February) Kashoen 4-room hot spring semi-open-air bath newly installed (February) Hotel Hanamaki public bath (male/female) open-air rock bath reopens (August) Hotel Senshukaku rooms 19 rooms reopened (December)
Reiwa 6 (2024)	All facilities closed for 11 days for the first time since its founding as a "improvement closure" (January) “Hanamaki Onsen Tsuruha Bishokan”, the second Tsuruha Group store, opens on the premises (1/19) Kashoen Completed beautification renovations inside the facility, including replacing carpets and wallpaper (January) Three hotel buildings completed beautification renovations including replacing carpets and wallpaper (January) Renovation of the public baths and entrance gates of 3 hotels completed (January) Carpet replacement of Hotel Senshukaku and Hotel Koyokan large hall completed (January) Horaiyu bathroom beautification renovation completed (January) Rose Chapel Garden Artificial Grass Renewal (January) Hotel Senshukaku rooms 19 rooms reopened (February) Reopening of 25 guest rooms at Hotel Koyokan (March) Reopening of 11 guest rooms at Hotel Hanamaki (March)